Shannon Monk, an Indigenous (Mi’kmaw / Anishininew) woman from Canada, has vast experience working with First Nations communities, mainly in the field of cultural education and governance. She is currently working on the implementation of the Cultural Tourism Strategy for the Mi’kmaq of Nova Scotia. Monk believes that cultural tourism is a natural opportunity for Indigenous peoples in Canada to reclaim their cultural heritage. The Mi’kmaq are in the process of reclaiming and redefining their cultural identity and are using IP to support this.